What is the purpose of writing, if no one else is to read what is written?
Perhaps writing is therapeutic. But why write it in a blog?
Perhaps the writer hopes that someone else would read it. But why the half-measure? Why not market the blog?
Perhaps marketing the blog is self-defeating - it takes away the therapeutic effect of writing. Marketing blogs is an activity that is stressful... and mundane.
Then why write it in a blog?